Rupert Pacheco

While I was doing a story for BorderBeat on Tejano 1600 AM here in Tucson, I had the pleasure to talk to Rupert Pacheco.

Mr. Pacheco is the programming director of Tejano 1600 and the morning show host on the station, working a long stretch from 6am-12pm.

He got an interesting start in the radio business. He always wanted to be a DJ and as a high schooler created a fake show on tape that included songs.

This continued through his tour of duty with the Army. He would play the tapes for people and they would ask him what radio station they were listening to. He would laugh and tell them it was a tape of him.

In 1999, Pacheco got his big break in radio. While working for UPS, he heard an opening for a part time DJ was available at Tejano 1600. He sent in one of his old tapes.

He got the job and started doing what every DJ does when they start in the business; overnights, weekends and filling in.

Eventually Pacheco worked his way up to the position that he is in today.

Here is what Tejano music sounds like


Until next time, Namaste.