El Lider Mundil de Deportes

ESPN, the self-proclaimed worldwide leader in
sports, started a venture into delivering sports news to their spanish speaking
audience.

Calling themselves ESPN Deportes
started in 2004, the sports channel broadcasts sports and sports news solely in
Spanish.

Starting the channel was a considerable risk for the sports media giant. The
worries over whether or not there would be a market for the a Spanish sports
channel? Would there be enough people out there who would pony up the money to
pay extra in order to get their sports in Spanish.

These worries turned out to be all for naught as the Spanish Worldwide Leader in
Sports ended up not only being profitable but being popular enough for ESPN
Deportes to branch off to become a sports magazine and its own national radio.

ESPN Deportes' Tucson affiliate is broadcast on 990 AM, where they are the
Spanish speaking home of the Arizona Wildcats football and basketball games.

Tucson has something that no other radio station in Arizona has. They are the
only Arizona radio station that has an ESPN Deportes affiliation.

ESPN Deportes has become the Spanish speaking leader in sports in only a few
quick years. While having the ESPN name helps, they have been able to separate
themselves into their own money maker and their own name where you do not think
of the as ESPN but as ESPN Deportes.